There is a culture of players in WOW that play the game not for fun, but for profit. To the citizens of Azeroth, these players are known as "Gold Farmers." Farmers spend their time killing monsters in out of the way places for the items they drop. A farmer hopes to get rare and valuable items for the hours spent mindlessly killing. They then hock all the items gathered to vendors or to other players via the Auction House. A majority of the gold farmers active in WOW are Chinese, and often speak little to no English. Though they are often the focus of ridicule by American players, and playing video games for money is something that most American kids would dream of, their lives are not easy as it may sound.